{ "label": "10 lakh registration stretch — demand not validated", "overrides": { "monthlyLeads": 9000, "releaseBuffer": 1.35 }, "case": "base", "months": 8, "targetUnits": 807, "targetSaleable": 1000000, "projectedRegistrations": 839, "projectedRegisteredSaleable": 1040443.3996023855, "projectedNetBookings": 1089, "projectedBookedSaleable": 1350468.2504970178, "projectedAgreements": 969, "firstReleaseUnits": 1090, "firstSixMonthsReleased": 936, "firstSixMonthsNetBookings": 935, "firstSixMonthsLeads": 54000, "firstEightMonthsLeads": 72000, "mediaBudgetINR": 108000000, "cpCommissionBudgetINR": 153162244.03578532, "acquisitionBudgetINR": 261162244.03578532, "collectionsByMonthEightINR": 3435043305.1689863, "registeredAgreementValueINR": 9809398682.902586, "acquisitionBudgetExclusions": [ "Sales salaries", "Experience centre", "Events", "Offers", "Taxes", "Finance costs" ], "monthlySiteVisits": 1260, "adviserRequirementAssumption": { "sellingDaysPerMonth": 22, "completedVisitsPerAdviserPerDay": 2, "minimumAdvisers": 29, "note": "Capacity assumption; validate actual show-up rates and adviser productivity." }, "earliestTargetMonth": 8, "minimumConstantMonthlyLeads": { "value": 8686, "withReleaseBuffer": 1.35, "projectedRegistrations": 810, "projectedRegisteredSaleable": 1004480.5168986082, "oneLessLeadCount": 8685, "oneLessProjectedRegistrations": 804, "oneLessProjectedRegisteredSaleable": 997039.9204771371, "scope": "Exact engine threshold with fixed base conversions, integer stage rounding, constant leads in months1–8 and the unchanged release schedule. First six booking cohorts have no release constraint below this threshold; each yields135 registrations at8686 versus134 at8685, so the threshold jumps from804 to810 rather than807." }, "originalBufferCounterfactual": { "monthlyLeads": 9000, "releaseBuffer": 1.25, "firstReleaseUnits": 1009, "projectedRegistrations": 775, "projectedRegisteredSaleable": 961077.0377733597, "earliestTargetMonth": 9 }, "baselinePlanningModel": { "basis": "saleable", "area": 2500000, "factor": 1.4, "target": 1000000, "months": 8, "scenario": "balanced", "confirmed": true, "monthlyLeads": 3500, "postLeads": 3000, "awarenessLead": 0.5, "leadQual": 35, "qualVisit": 40, "visitNegotiation": 45, "negBooking": 30, "cancellation": 8, "bookAgreement": 95, "agreementRegistration": 95, "lag": 1, "collection": 20, "installment1Lag": 3, "installment1Percent": 30, "installment2Lag": 6, "installment2Percent": 25, "installment3Lag": 12, "installment3Percent": 25, "cpShare": 60, "cpCommission": 2, "costPerLead": 1500, "escalation": 0, "releaseBuffer": 1.25, "release": [ 20, 18, 16, 14, 10, 8, 8, 6 ], "products": [ { "name": "Compact 2 BHK", "size": 650, "price": 11500, "share": 10 }, { "name": "Regular 2 BHK", "size": 750, "price": 13000, "share": 30 }, { "name": "Compact 3 BHK", "size": 900, "price": 13250, "share": 20 }, { "name": "Regular 3 BHK", "size": 1050, "price": 13500, "share": 25 }, { "name": "Premium 3 BHK", "size": 1250, "price": 14000, "share": 10 }, { "name": "4 BHK", "size": 1450, "price": 14500, "share": 5 } ] }, "changedAssumptions": [ { "field": "monthlyLeads", "baseline": 3500, "stretch": 9000 }, { "field": "releaseBuffer", "baseline": 1.25, "stretch": 1.35 } ], "unchangedAssumptions": { "postLeads": 3000, "leadQual": 35, "qualVisit": 40, "visitNegotiation": 45, "negBooking": 30, "cancellation": 8, "bookAgreement": 95, "agreementRegistration": 95, "lag": 1, "cpShare": 60, "cpCommission": 2, "costPerLead": 1500, "escalation": 0, "release": [ 20, 18, 16, 14, 10, 8, 8, 6 ], "products": [ { "name": "Compact 2 BHK", "size": 650, "price": 11500, "share": 10 }, { "name": "Regular 2 BHK", "size": 750, "price": 13000, "share": 30 }, { "name": "Compact 3 BHK", "size": 900, "price": 13250, "share": 20 }, { "name": "Regular 3 BHK", "size": 1050, "price": 13500, "share": 25 }, { "name": "Premium 3 BHK", "size": 1250, "price": 14000, "share": 10 }, { "name": "4 BHK", "size": 1450, "price": 14500, "share": 5 } ], "collection": 20, "installment1Lag": 3, "installment1Percent": 30, "installment2Lag": 6, "installment2Percent": 25, "installment3Lag": 12, "installment3Percent": 25 }, "totalsEightMonths": { "leads": 72000, "qualified": 25200, "visits": 10080, "negotiations": 4536, "bookings": 1187, "cancelled": 98, "net": 1089, "agreements": 969, "registrations": 839, "marketing": 108000000, "cpCommission": 153162244.03578532, "totalAcquisition": 261162244.03578532, "cpUnits": 655, "directUnits": 434 }, "rows": [ { "month": 1, "phase": "Launch", "released": 218, "cumulativeReleased": 218, "awareness": 1800000, "leads": 9000, "qualified": 3150, "visits": 1260, "negotiations": 567, "bookings": 170, "cancelled": 14, "net": 156, "agreements": 0, "registrations": 0, "pendingAgreementUnits": 156, "pendingRegistrationUnits": 0, "carpetBooked": 138182.5049701789, "saleableBooked": 193455.50695825045, "value": 1823916799.2047715, "unitTicket": 11691774.35387674, "agreementUnitPrice": 0, "agreementValue": 0, "registrationUnitPrice": 0, "registrationValue": 0, "rate": 13199.332285938728, "cpUnits": 94, "directUnits": 62, "marketing": 13500000, "cpCommission": 21980535.78528827, "totalAcquisition": 35480535.785288274, "cac": 227439.33195697612, "mediaCAC": 86538.46153846153, "collections": 0, "uncollectedRegisteredValue": 0, "cumulativeNet": 156, "cumulativeAgreements": 0, "cumulativeRegistrations": 0, "cumulativeBookedSaleable": 193455.50695825045, "cumulativeRegisteredSaleable": 0, "cumulativeValue": 1823916799.2047715, "cumulativeRegistrationValue": 0, "cumulativeMarketing": 13500000, "cumulativeAcquisition": 35480535.785288274, "cumulativeCollections": 0, "remaining": 1856 }, { "month": 2, "phase": "Launch", "released": 196, "cumulativeReleased": 414, "awareness": 1800000, "leads": 9000, "qualified": 3150, "visits": 1260, "negotiations": 567, "bookings": 170, "cancelled": 14, "net": 156, "agreements": 148, "registrations": 0, "pendingAgreementUnits": 164, "pendingRegistrationUnits": 148, "carpetBooked": 138182.5049701789, "saleableBooked": 193455.50695825045, "value": 1823916799.2047715, "unitTicket": 11691774.35387674, "agreementUnitPrice": 11691774.35387674, "agreementValue": 1730382604.3737574, "registrationUnitPrice": 0, "registrationValue": 0, "rate": 13199.332285938728, "cpUnits": 94, "directUnits": 62, "marketing": 13500000, "cpCommission": 21980535.78528827, "totalAcquisition": 35480535.785288274, "cac": 227439.33195697612, "mediaCAC": 86538.46153846153, "collections": 0, "uncollectedRegisteredValue": 0, "cumulativeNet": 312, "cumulativeAgreements": 148, "cumulativeRegistrations": 0, "cumulativeBookedSaleable": 386911.0139165009, "cumulativeRegisteredSaleable": 0, "cumulativeValue": 3647833598.409543, "cumulativeRegistrationValue": 0, "cumulativeMarketing": 27000000, "cumulativeAcquisition": 70961071.57057655, "cumulativeCollections": 0, "remaining": 1700 }, { "month": 3, "phase": "Launch", "released": 174, "cumulativeReleased": 588, "awareness": 1800000, "leads": 9000, "qualified": 3150, "visits": 1260, "negotiations": 567, "bookings": 170, "cancelled": 14, "net": 156, "agreements": 148, "registrations": 140, "pendingAgreementUnits": 172, "pendingRegistrationUnits": 156, "carpetBooked": 138182.5049701789, "saleableBooked": 193455.50695825045, "value": 1823916799.2047715, "unitTicket": 11691774.35387674, "agreementUnitPrice": 11691774.35387674, "agreementValue": 1730382604.3737574, "registrationUnitPrice": 11691774.35387674, "registrationValue": 1636848409.5427437, "rate": 13199.332285938728, "cpUnits": 94, "directUnits": 62, "marketing": 13500000, "cpCommission": 21980535.78528827, "totalAcquisition": 35480535.785288274, "cac": 227439.33195697612, "mediaCAC": 86538.46153846153, "collections": 327369681.9085487, "uncollectedRegisteredValue": 1309478727.6341949, "cumulativeNet": 468, "cumulativeAgreements": 296, "cumulativeRegistrations": 140, "cumulativeBookedSaleable": 580366.5208747514, "cumulativeRegisteredSaleable": 173613.916500994, "cumulativeValue": 5471750397.614315, "cumulativeRegistrationValue": 1636848409.5427437, "cumulativeMarketing": 40500000, "cumulativeAcquisition": 106441607.35586482, "cumulativeCollections": 327369681.9085487, "remaining": 1544 }, { "month": 4, "phase": "Launch", "released": 152, "cumulativeReleased": 740, "awareness": 1800000, "leads": 9000, "qualified": 3150, "visits": 1260, "negotiations": 567, "bookings": 170, "cancelled": 14, "net": 156, "agreements": 148, "registrations": 140, "pendingAgreementUnits": 180, "pendingRegistrationUnits": 164, "carpetBooked": 138182.5049701789, "saleableBooked": 193455.50695825045, "value": 1823916799.2047715, "unitTicket": 11691774.35387674, "agreementUnitPrice": 11691774.35387674, "agreementValue": 1730382604.3737574, "registrationUnitPrice": 11691774.35387674, "registrationValue": 1636848409.5427437, "rate": 13199.332285938728, "cpUnits": 94, "directUnits": 62, "marketing": 13500000, "cpCommission": 21980535.78528827, "totalAcquisition": 35480535.785288274, "cac": 227439.33195697612, "mediaCAC": 86538.46153846153, "collections": 327369681.9085487, "uncollectedRegisteredValue": 2618957455.2683897, "cumulativeNet": 624, "cumulativeAgreements": 444, "cumulativeRegistrations": 280, "cumulativeBookedSaleable": 773822.0278330018, "cumulativeRegisteredSaleable": 347227.833001988, "cumulativeValue": 7295667196.819086, "cumulativeRegistrationValue": 3273696819.0854874, "cumulativeMarketing": 54000000, "cumulativeAcquisition": 141922143.1411531, "cumulativeCollections": 654739363.8170974, "remaining": 1388 }, { "month": 5, "phase": "Launch", "released": 109, "cumulativeReleased": 849, "awareness": 1800000, "leads": 9000, "qualified": 3150, "visits": 1260, "negotiations": 567, "bookings": 170, "cancelled": 14, "net": 156, "agreements": 148, "registrations": 140, "pendingAgreementUnits": 188, "pendingRegistrationUnits": 172, "carpetBooked": 138182.5049701789, "saleableBooked": 193455.50695825045, "value": 1823916799.2047715, "unitTicket": 11691774.35387674, "agreementUnitPrice": 11691774.35387674, "agreementValue": 1730382604.3737574, "registrationUnitPrice": 11691774.35387674, "registrationValue": 1636848409.5427437, "rate": 13199.332285938728, "cpUnits": 94, "directUnits": 62, "marketing": 13500000, "cpCommission": 21980535.78528827, "totalAcquisition": 35480535.785288274, "cac": 227439.33195697612, "mediaCAC": 86538.46153846153, "collections": 327369681.9085487, "uncollectedRegisteredValue": 3928436182.902585, "cumulativeNet": 780, "cumulativeAgreements": 592, "cumulativeRegistrations": 420, "cumulativeBookedSaleable": 967277.5347912523, "cumulativeRegisteredSaleable": 520841.7495029821, "cumulativeValue": 9119583996.023857, "cumulativeRegistrationValue": 4910545228.628231, "cumulativeMarketing": 67500000, "cumulativeAcquisition": 177402678.92644137, "cumulativeCollections": 982109045.7256461, "remaining": 1232 }, { "month": 6, "phase": "Launch", "released": 87, "cumulativeReleased": 936, "awareness": 1800000, "leads": 9000, "qualified": 3150, "visits": 1260, "negotiations": 567, "bookings": 169, "cancelled": 14, "net": 155, "agreements": 148, "registrations": 140, "pendingAgreementUnits": 195, "pendingRegistrationUnits": 180, "carpetBooked": 137296.71968190855, "saleableBooked": 192215.40755467195, "value": 1812225024.8508947, "unitTicket": 11691774.35387674, "agreementUnitPrice": 11691774.35387674, "agreementValue": 1730382604.3737574, "registrationUnitPrice": 11691774.35387674, "registrationValue": 1636848409.5427437, "rate": 13199.332285938728, "cpUnits": 93, "directUnits": 62, "marketing": 13500000, "cpCommission": 21746700.298210736, "totalAcquisition": 35246700.29821074, "cac": 227398.0664400693, "mediaCAC": 87096.7741935484, "collections": 818424204.7713718, "uncollectedRegisteredValue": 4746860387.673957, "cumulativeNet": 935, "cumulativeAgreements": 740, "cumulativeRegistrations": 560, "cumulativeBookedSaleable": 1159492.9423459244, "cumulativeRegisteredSaleable": 694455.666003976, "cumulativeValue": 10931809020.874752, "cumulativeRegistrationValue": 6547393638.170975, "cumulativeMarketing": 81000000, "cumulativeAcquisition": 212649379.2246521, "cumulativeCollections": 1800533250.4970179, "remaining": 1077 }, { "month": 7, "phase": "Launch", "released": 87, "cumulativeReleased": 1023, "awareness": 1800000, "leads": 9000, "qualified": 3150, "visits": 1260, "negotiations": 567, "bookings": 95, "cancelled": 8, "net": 87, "agreements": 147, "registrations": 140, "pendingAgreementUnits": 135, "pendingRegistrationUnits": 187, "carpetBooked": 77063.32007952286, "saleableBooked": 107888.648111332, "value": 1017184368.7872764, "unitTicket": 11691774.35387674, "agreementUnitPrice": 11691774.35387674, "agreementValue": 1718690830.0198808, "registrationUnitPrice": 11691774.35387674, "registrationValue": 1636848409.5427437, "rate": 13199.332285938728, "cpUnits": 52, "directUnits": 35, "marketing": 13500000, "cpCommission": 12159445.32803181, "totalAcquisition": 25659445.32803181, "cac": 294936.1531957679, "mediaCAC": 155172.41379310345, "collections": 818424204.7713718, "uncollectedRegisteredValue": 5565284592.445329, "cumulativeNet": 1022, "cumulativeAgreements": 887, "cumulativeRegistrations": 700, "cumulativeBookedSaleable": 1267381.5904572562, "cumulativeRegisteredSaleable": 868069.58250497, "cumulativeValue": 11948993389.66203, "cumulativeRegistrationValue": 8184242047.713718, "cumulativeMarketing": 94500000, "cumulativeAcquisition": 238308824.55268392, "cumulativeCollections": 2618957455.2683897, "remaining": 990 }, { "month": 8, "phase": "Launch", "released": 67, "cumulativeReleased": 1090, "awareness": 1800000, "leads": 9000, "qualified": 3150, "visits": 1260, "negotiations": 567, "bookings": 73, "cancelled": 6, "net": 67, "agreements": 82, "registrations": 139, "pendingAgreementUnits": 120, "pendingRegistrationUnits": 130, "carpetBooked": 59347.61431411531, "saleableBooked": 83086.66003976142, "value": 783348881.7097416, "unitTicket": 11691774.35387674, "agreementUnitPrice": 11691774.35387674, "agreementValue": 958725497.0178926, "registrationUnitPrice": 11691774.35387674, "registrationValue": 1625156635.1888669, "rate": 13199.332285938728, "cpUnits": 40, "directUnits": 27, "marketing": 13500000, "cpCommission": 9353419.483101392, "totalAcquisition": 22853419.48310139, "cac": 341095.81318061776, "mediaCAC": 201492.53731343284, "collections": 816085849.9005965, "uncollectedRegisteredValue": 6374355377.7336, "cumulativeNet": 1089, "cumulativeAgreements": 969, "cumulativeRegistrations": 839, "cumulativeBookedSaleable": 1350468.2504970178, "cumulativeRegisteredSaleable": 1040443.3996023855, "cumulativeValue": 12732342271.37177, "cumulativeRegistrationValue": 9809398682.902586, "cumulativeMarketing": 108000000, "cumulativeAcquisition": 261162244.03578532, "cumulativeCollections": 3435043305.1689863, "remaining": 923 } ], "csvFile": "outputs/stretch_8_month_plan.csv", "engine": "Exact work/site/dist/app.js UKDashboard.runPlan(base), executed in an isolated test context. No UI engine modifications.", "engineSha256": "0a3c964d2a80b6b0dffb319b539d55f40079f10059260bc7f6d02b844689a789", "validation": "Demand not validated; arithmetic execution scenario only, not a statistically supported forecast.", "notes": [ "Only monthly leads3500→9000 and initial release buffer1.25→1.35 change from the published base. Continuation leads remain3000/month.", "Two one-month legal-stage lags mean only months1–6 booking cohorts can register by month8. The full eight-month campaign costs remain included.", "Initial1,090-unit release envelope is allocated20/18/16/14/10/8/8/6 percent with integer rounding and final-month reconciliation;936 units are released through month6. This is a modeled capacity envelope, not sanctioned inventory.", "The model uses weighted-mix area equivalents.807 is the threshold at885.7853 average carpet sqft; the earlier794 illustration assumed900 sqft and is superseded for this mix.", "Required buyer availability and conversion rates must be validated before underwriting this scenario. The selected peer evidence does not establish a probability of success.", "Gross bookings, cancellations, net bookings, agreements and registrations are distinct. Area, collections and acquisition calculations retain their stage definitions." ] }